Choir Teacher Newsletter: Club and Activity Newsletter

A newsletter for a chamber choir, a cappella group, or small vocal ensemble faces a unique recruiting challenge: families and students often do not know what these groups sound like or do. A concert choir is familiar. A chamber group that performs Arvo Pärt and Renaissance polyphony is not. A school a cappella group that competes at regional and national levels is exciting but may feel inaccessible to students who have never heard of the competition circuit. The newsletter has to do the work of making the group real and appealing before an audition can happen.
This guide covers how to write a choir extracurricular newsletter that gives families and students enough information to make an informed decision about auditioning and committing.
Open with what the group performs and sounds like
Lead with the group's repertoire and performance style rather than a description of its purpose. "The Chamber Singers is a 20-voice ensemble that performs choral literature from the Renaissance through the contemporary era, including works by Palestrina, Gabriel Fauré, Eric Whitacre, and living composers. We perform two formal concerts per year and compete at the district and regional choral festival each spring." For an a cappella group: "The Westfield Vocal Collective is a 12-voice a cappella ensemble that performs contemporary pop, jazz standards, and original arrangements. We compete in the International Championship of High School A Cappella and have advanced to the regional semifinals for the past two years."
Include a link to a past performance
Nothing recruits like a recorded performance. If you have a recording of the group on YouTube, SoundCloud, or any other platform, include the link prominently. "Watch last spring's ICHSA regional performance here: [link]. The recording gives the best sense of what we do and what joining this group would involve." Families who watch the performance before their student auditions arrive at the audition more excited and more prepared than families who committed based on a text description alone.

Describe the audition process in detail
Be specific about every element of the audition. "Chamber Singer auditions consist of: a prepared piece of at least 60 seconds in any style (classical, musical theater, contemporary, or any genre the student is comfortable with); a brief pitch accuracy exercise; a sight-reading attempt on a short, simple passage (sight-reading ability is helpful but is not the primary selection criterion); and a short conversation about what the student is looking for from the ensemble experience." The conversation element is worth including because it tells students this is not a purely technical audition and that their engagement with the program matters.
State eligibility requirements clearly
Name what is required to audition. "Students must be currently enrolled in Concert Choir or have equivalent choral experience from another school or community organization. No prior a cappella or chamber choir experience is required. Students who are passionate about vocal music and willing to commit to the rehearsal schedule are the strongest candidates." This framing invites students who might self-exclude based on assumed inexperience.
Give families the full schedule with honest intensity
Name every rehearsal, performance, and competition date. "Chamber Singers rehearsal schedule: Mondays and Wednesdays from 3:15 to 4:45 PM, September through May. Performance and competition dates: November 14 (fall concert), December 19 (winter showcase), January 25 (district festival), March 14 (spring concert), April 5 (regional a cappella competition, all-day event). Rehearsals add a Thursday session in the two weeks before each major performance."
Be transparent about costs
List every cost a family might incur for this extracurricular, with amounts and deadlines. "Annual costs for Chamber Singers: formal gown rental $10 per season (or own gown acceptable); district festival registration $15 (covered by the choral booster if financial assistance is needed); regional a cappella competition registration $25 (same assistance available). Families who need assistance with any fees should email me privately before the payment deadline."
Include a brief sample newsletter excerpt
Here is a short excerpt from a chamber choir recruitment newsletter:
"Chamber Singers is accepting new members for 2026-27. Auditions are September 16 and 17 from 3:15 to 4:30 PM in Room 106. The audition is 10 minutes and involves a prepared piece and two short exercises. Sign up for an audition slot at [link]. Eligibility: currently enrolled in Concert Choir or equivalent experience. Watch last year's spring concert performance at [link] to hear what we do. Questions? Email me at [email]."
Tell families what students gain from the experience
Beyond performance, describe what membership in a competitive or advanced vocal ensemble develops. "Chamber Singers members develop skills that concert choir class alone does not: part independence (singing your voice part confidently when three other parts are singing simultaneously), advanced sight-reading, and the physical awareness that comes from singing in a tight acoustic blend with 19 other singers. Many of our alumni report that Chamber Singers prepared them for collegiate auditions more than any other high school activity."
Close with audition dates and your contact information
End with the audition dates, the sign-up link, and your email for questions. A newsletter that makes the path from interest to audition as clear and low-friction as possible will bring more students through the door.
Get one newsletter idea every week.
Free. For teachers. No spam.
Frequently asked questions
What should a chamber choir or a cappella group newsletter include?
Lead with what the group performs and at what level: competitive a cappella, liturgical chamber singing, world music ensemble, or a concert series. Name the audition requirements and what a typical rehearsal involves. Include the performance calendar, the time commitment, any costs (competition fees, gown rentals, recording sessions), and how to audition or apply. Families who understand what their student is joining are more likely to support the commitment throughout the year.
How do you describe an a cappella audition in a newsletter?
Name every component of the audition with enough detail that students know exactly what to prepare. 'The a cappella audition consists of three parts: a 60-second prepared song in any style, a brief pitch matching exercise where I play a note on the keyboard and ask you to sing it back, and a short rhythmic echo exercise. No sheet music required. Dress is casual. Auditions are 10 minutes each.' Students who know exactly what the audition involves show up more prepared and less anxious.
How do you communicate a cappella or chamber choir time commitments to families?
Be precise about weekly rehearsal time and performance frequency, and note when the schedule intensifies. 'Chamber Singers rehearse Mondays and Wednesdays from 3:15 to 4:45 PM during the regular season and add a Thursday session in the two weeks before each concert. Total weekly time: approximately three hours during the regular season, four to five hours in performance weeks.' Families who know the schedule before their student commits can plan accordingly.
Should a choir extracurricular newsletter address competition costs?
Yes, and be specific about the total estimated cost for the year including registration fees, travel, and any uniform costs. 'Competition fees for the spring regional a cappella competition are approximately $30 per student. Travel to the competition site is provided by school transportation at no additional cost. Students are responsible for their own meals during the all-day event, approximately $10 to $15.' Transparency about costs prevents the mid-year surprises that cause students to drop out.
How does Daystage help choir directors promote extracurricular vocal groups?
Daystage lets you embed audio or video links from past performances directly in the newsletter, include a sign-up form link, and organize the audition schedule and performance calendar in a clear, visually appealing format. For recruiting a vocal ensemble, a link to a past performance video is the single most persuasive element you can include. Families who can hear what the group sounds like before their student auditions are more invested in the outcome.

Adi Ackerman
Author
Adi Ackerman is a former classroom teacher and curriculum writer with 8 years in K-8 schools. She writes about school communication, parent engagement, and what actually works in real classrooms.
More for Subject Teachers
Music Teacher Newsletter Guide: Keeping Families Connected to the Music Program
Subject Teachers · 7 min read
After-School Program Newsletter Guide: Keeping Families Engaged Beyond the School Day
Subject Teachers · 6 min read
Drama Teacher Newsletter Guide: Communicating About Theater Productions
Arts & Music · 6 min read
Ready to send your first newsletter?
3 newsletters free. No credit card. First one ready in under 5 minutes.
Get started free