How to Switch From Smore to Daystage: A Step-by-Step Migration Guide

Switching newsletter tools feels like a bigger project than it is. Most teachers who switch from Smore to Daystage complete the migration in under 30 minutes and send their first Daystage newsletter the same day.

This guide covers exactly what to do, in order.

Before you start

There are two things worth doing before you create your Daystage account:

Export your parent email list from Smore. In Smore, go to your account contacts or the newsletter subscriber list and export as a CSV. You will import this into Daystage.
Note your school name, color (hex code if you know it), and have your school logo file ready to upload. Setting up the school profile takes 3 minutes if you have these ready.

Step 1: Create your Daystage account

Go to daystage.com and sign up with your Google account or email address. No credit card required. The free plan covers 40 newsletters per school year, which is enough for most classroom teachers to run without upgrading.

After signing up, Daystage walks you through a short onboarding that sets up your school profile. Enter your school name, upload your logo, and pick your school color. This takes 3-5 minutes and is the last time you have to think about branding.

Step 2: Import your subscriber list

In Daystage, go to the Subscribers section. Click "Import" and upload the CSV you exported from Smore. Daystage maps the email column automatically. If your Smore export includes parent names, those import as well.

One important note: parents who previously unsubscribed from your Smore newsletters should not be added to your Daystage list. Check your Smore account for an unsubscribe list before exporting, and remove those addresses from your CSV. Re-adding people who unsubscribed is a CAN-SPAM violation.

If you manage your subscriber list in a spreadsheet or your school's SIS system rather than Smore's contact system, import from there directly. Daystage accepts a CSV with at minimum one column: email address.

Step 3: Create your first newsletter template

Daystage does not require you to pick a template from a library. Instead, create your first newsletter from scratch using the block editor, and that newsletter becomes your repeating template.

A typical classroom newsletter structure in Daystage:

Heading block: "Weekly Classroom Update" or your usual newsletter title
Text block: Brief message from the teacher
Heading block: "What We're Learning"
Bullet list block: Current units in each subject
Heading block: "Upcoming Events"
Event blocks: One per upcoming date
Heading block: "Reminders"
Bullet list block: Homework, supplies, anything parents need to act on

To add each block, type "/" and select the block type from the picker, or click the "+" button. For the slash command, type "/" followed by the first letters of the block name to filter. "He" for heading, "Bu" for bullet list, "Ev" for event.

Step 4: Preview and test

Before sending to parents, send a test email to yourself. In Daystage, the "Send Test" button is available at any point while editing. Check two things:

The newsletter appears in your inbox as the actual email content, not as a link to click. This is Daystage's inline HTML delivery working correctly.
Your school logo, name, and color appear in the header correctly. If anything looks wrong, go back to your school profile and check the logo size and color code.

Also preview the newsletter in Daystage's live preview pane before sending the test. The preview updates in real time as you edit, so you can see the formatted result without sending yourself a test email every time you change something.

Step 5: Send your first newsletter

When you are happy with the newsletter, click "Send." Daystage asks you to confirm the subscriber list and shows the count of recipients. Confirm and send.

Daystage delivers the newsletter to your parent list within a few minutes. You can check delivery status and open rates in the analytics section, typically within an hour of sending.

Step 6: Duplicate for next week

This is the step that makes Daystage fast for weekly newsletters. On your newsletter dashboard, find last week's newsletter and click "Duplicate." Daystage creates an identical copy. Update the heading date, change the "What We're Learning" content, update the upcoming events, and send.

Once you have done this once, the weekly workflow takes under 10 minutes.

What to do with your Smore account

Do not delete your Smore account immediately. Keep it accessible for a few weeks so you can reference past newsletters if parents ask about something from earlier in the year. If Smore hosts public URLs for your newsletters, those links continue to work as long as the account is active.

After a month or two, if you are not using Smore at all, cancel the subscription if you are on a paid plan. The free Smore account can remain inactive without cost.

Common questions

Do I need to notify parents about the change? No. Parents receive the newsletter in email from you. The tool that sends it is invisible to them. The email address the newsletter comes from may be different (Daystage uses their own sending infrastructure), so some parents may notice the sender name is slightly different. Adding a one-line note in your first Daystage newsletter is optional but not required.

What about past Smore newsletters? They stay in Smore. Daystage does not import past newsletters. If you want to reference past content, keep your Smore account accessible.

What if I want to go back to Smore? Your Smore account and content stay intact. Export your subscriber list from Daystage and import it back into Smore if needed.

The bottom line

Switching from Smore to Daystage is a 20-30 minute project, not a day-long migration. The main steps are exporting your subscriber list, setting up your school profile in Daystage, and creating your first newsletter. The first one takes slightly longer. Every subsequent newsletter is faster.