What to Include in an Assistant Principal Newsletter in September

September is the month when the back-to-school energy meets actual school reality. The first days are behind you, patterns are starting to emerge, and the assistant principal's job shifts from orienting students to actually managing the school year. A September newsletter from the AP is one of the best tools for reinforcing what is working, correcting what is not, and keeping families connected to what is happening in the building.
Acknowledge the Start of the Year
Open with a brief reflection on the first weeks. What has gone well? What energy has the school community brought to the start of the year? A short, genuine observation sets a positive tone and signals to families that you are paying attention to the school in a human way, not just in an administrative one.
Keep this section short. Families want to know what is happening and what they need to do, and a long preamble delays that. Two or three sentences of genuine acknowledgment is the right length.
Early Attendance Patterns
September is when attendance habits form for the year. Students who miss the first few weeks of school, even just a day here and there, tend to accumulate absences faster than families realize. Your newsletter should briefly address what you are observing, what the threshold for concern is, and what families should do if their student is struggling to get to school.
If your school uses an automated absence notification system, remind families how it works and how to respond. Some families have not figured out the system yet and are unsure whether their absence notifications are going through. A practical note here reduces confusion and unexcused absence accumulation.
Conduct Follow-Through: What Families Should Know
After a few weeks of school, patterns around conduct emerge. This is the section where the AP addresses those patterns honestly without pointing fingers. If the phone policy has been challenging to enforce, say so. If there have been more lunchroom incidents than expected, describe what the school is doing about it and what families can reinforce at home.
Transparency about what you are seeing builds credibility with families. The AP who communicates proactively about conduct challenges is the one families trust when they receive a direct call about their own child.
Schedule Change and Course Adjustment Deadlines
Many schools allow a limited window for schedule changes at the beginning of the year. September is often when that window closes. Families whose students are struggling in a course or need a level adjustment need to know this deadline and the process for requesting a change.
Include who to contact for schedule questions, the last date changes will be accepted, and the criteria the school uses to approve or deny requests. Being clear about the process upfront prevents the difficult conversation that happens when a family asks for a schedule change in November and learns the window closed in September.
Fall Activity and Club Deadlines
Student activities that begin in September, fall clubs, student government elections, drama auditions, and sports that did not have summer tryouts, often have sign-up or participation deadlines in the first month. A brief list of open activities and their deadlines helps families who are trying to get their students connected to extracurricular life at the school.
Extracurricular participation is one of the strongest predictors of positive school experience. The AP highlighting activity opportunities in the newsletter is a small action with real impact on student engagement.
Student Support Check-In
Some students who seemed fine in the first week begin to show signs of struggle by week three or four. Academic difficulties, social challenges, anxiety about the transition to a new grade level, and behavioral issues that emerge from underlying stress are all things the AP often sees before families do.
Include a reminder of available support resources, how families can request a check-in with the counselor or AP, and what early warning signs look like so families know when to reach out. Many parents wait too long to ask for help because they are unsure whether their concern is serious enough to warrant a call to the school.
Upcoming Events and Key Dates
Back-to-school night, open house, parent-teacher conference registration, and any September or early October events should appear in a clean list near the end of the newsletter. Families who missed the August communication get a second chance to see these dates, and those who did see them get a useful reminder.
A Note on Partnership
Close with a brief note reinforcing that the AP office is a resource for families, not just an enforcement mechanism. Many families only hear from the assistant principal when something has gone wrong. Ending the newsletter with a clear statement that your door is open for questions, concerns, and positive conversations changes that dynamic over time.
Get one newsletter idea every week.
Free. For teachers. No spam.
Frequently asked questions
What should an assistant principal include in a September newsletter?
September newsletters should address early attendance patterns, any conduct adjustments after the first weeks of school, schedule change deadlines, fall activity sign-ups, and a check-in on how students are settling in. It is also a good time to reinforce key logistics from August that some families may have missed.
When should the September assistant principal newsletter go out?
The second or third week of September works well. The first week is chaotic for everyone, and sending too early means some families are still catching up from the start of school. By week two or three, families have a routine, students have had some time to adjust, and the AP's newsletter addresses real situations rather than hypothetical ones.
How should an AP address early conduct issues in the newsletter without calling out individual students?
Focus on school-wide patterns rather than specific incidents. If phone policy enforcement has been a challenge, address it generally: what the school is seeing, why it matters, and what families can do to reinforce expectations at home. Never name individuals or describe situations that would identify specific students.
Should the September AP newsletter reference specific discipline data?
Aggregate data can be useful. Saying something like 'we have issued over fifty reminders about phone policy in the first two weeks' gives families context without identifying anyone. Specific incident counts or referral numbers show that you are paying attention and that expectations are being enforced consistently.
What newsletter tool works best for assistant principals?
Daystage is a good fit for AP newsletters because it lets you write a clean, professional update quickly without needing design support. You can organize content into clear sections, add a photo or two from school events, and send it to families directly. It saves time and produces something families will actually read.

Adi Ackerman
Author
Adi Ackerman is a former classroom teacher and curriculum writer with 8 years in K-8 schools. She writes about school communication, parent engagement, and what actually works in real classrooms.
More for Principals
Ready to send your first newsletter?
3 newsletters free. No credit card. First one ready in under 5 minutes.
Get started free