What to Include in an Assistant Principal Newsletter in October

October is a pivotal month for assistant principals. The first quarter is either wrapping up or just ended, patterns that started in September are now clearly visible, and parent engagement peaks as families prepare for conferences and first-quarter grades. The AP's October newsletter carries more practical weight than almost any other month.
Here is a section-by-section breakdown of what to cover and how to frame it for maximum impact.
First-Quarter Grade Checkpoint
Whether first-quarter grades are already posted or coming soon, October is the right time to address them directly. Let families know when report cards will be distributed, how to access them through your school's parent portal or gradebook, and what the grade recovery or improvement process looks like if a student needs to address a low first-quarter mark.
Include a brief note about the connection between first-quarter grades and year-end standing. Many students and families believe that a struggling first quarter can be completely recovered later in the year. While recovery is possible, helping families understand the cumulative nature of grades motivates early action rather than wishful waiting.
Attendance at the Six-Week Mark
Six to eight weeks into the school year is when chronic absenteeism becomes visible in the data. A student who has missed even four or five days by mid-October is already on a trajectory toward significant absences by June. Your newsletter should acknowledge this directly.
Explain what chronic absenteeism means in practical terms: missing ten percent of the school year, which is roughly eighteen days, has measurable consequences for academic performance and graduation rates. Many families do not realize their student's absence accumulation has already crossed a meaningful threshold. Putting the number in context is one of the most effective things you can do in this newsletter.
Parent-Teacher Conference Preparation
Most high schools schedule first-semester parent-teacher conferences in October or November. If your school's conference window is coming up, include the schedule, how to sign up for appointments, and what to expect from the format. If conferences are virtual, include the platform and access instructions.
For families whose students are struggling academically or behaviorally, encourage them specifically to schedule meetings with their student's teachers and counselor. Some families assume conferences are only for students with problems; others assume their student is fine and skip the process entirely. Both assumptions lead to missed conversations that would have been useful.
Mid-Semester Conduct Observations
October is when conduct patterns solidify. Students who tested boundaries in September and encountered consistent consequences have generally recalibrated. Those who did not often escalate in October. Without naming individuals, share what the school is observing in general terms and what the response looks like.
If your school is seeing a cluster of issues around a specific behavior, phone use, hallway conduct, cafeteria disruptions, address it clearly and describe the school's approach. Families who understand what you are managing are more likely to reinforce expectations at home rather than defending their student reflexively when they receive a call.
Fall Events and Halloween Expectations
Many schools hold fall celebrations or have policies around Halloween that affect the school day. Cover the specifics: whether costumes are permitted and what the guidelines are, any classroom party or event details, and how the day will be structured. If your school does not observe Halloween, a brief note about what the day will look like prevents questions and misunderstandings.
A short note on expectations for behavior during fall events, including what happens if a student's costume violates the dress code or if conduct during a celebration is disruptive, sets clear expectations without being heavy-handed.
Student Recognition from the First Quarter
October newsletters benefit from a genuine recognition section. Honor roll lists, athletic achievements, arts accomplishments, community service highlights, and staff recognitions give the community something to celebrate. The AP's newsletter is often associated with problems, and a recognition section shifts that association without being forced about it.
If your school has a student-of-the-month program or a positive behavior recognition system, this is a natural place to highlight it.
Looking Ahead: Second Quarter
Close with a brief preview of what the second quarter holds. Testing windows, major projects or assessments, fall sports championship schedules, and any school-wide events in November give families a forward view. Families who know what is coming can prepare their students, arrange for study time, and plan attendance accordingly.
A short closing note from the AP that acknowledges the work of the first quarter and sets an expectation for the second is a strong way to end the newsletter. It signals consistency, attention, and genuine investment in how the year goes from here.
Get one newsletter idea every week.
Free. For teachers. No spam.
Frequently asked questions
What should an assistant principal include in an October newsletter?
October newsletters should address first-quarter grade checkpoints, attendance patterns through the fall, upcoming parent-teacher conferences, any mid-semester conduct observations, and fall event logistics. It is also a strong month to highlight student and staff achievements from the first quarter.
How should an AP communicate first-quarter grade concerns to families?
Frame it around action and resources rather than alarm. Acknowledge that the first quarter is often an adjustment period, explain what support is available for students who are struggling, and be clear about what families can do to help. Avoid making families feel like they are receiving a warning when what you are offering is support.
Should the October AP newsletter address Halloween and fall event conduct expectations?
Yes, briefly. School events tied to Halloween, fall festivals, or end-of-quarter celebrations benefit from a short note on expectations. What costumes are or are not permitted, how the event will be structured, and what the conduct standards are for the day. Getting ahead of this prevents problems and answers the questions families were going to ask anyway.
How do I communicate chronic absenteeism in October without making families defensive?
Lead with the data and the concern, not the consequence. Explain what chronic absenteeism looks like (typically missing ten percent or more of the school year), what the academic impact is, and what support the school can offer before it escalates to formal intervention. Families who feel supported rather than accused are far more likely to engage.
What newsletter tool works best for assistant principals?
Daystage helps assistant principals put together focused, professional newsletters without spending significant time on formatting or design. You can write the content, add a few relevant photos or event details, and send it to families directly. The result looks polished and reads well on every device.

Adi Ackerman
Author
Adi Ackerman is a former classroom teacher and curriculum writer with 8 years in K-8 schools. She writes about school communication, parent engagement, and what actually works in real classrooms.
More for Principals
Ready to send your first newsletter?
3 newsletters free. No credit card. First one ready in under 5 minutes.
Get started free