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Principals

Prepare Families for Standardized Testing in Your Newsletter

By Adi Ackerman·September 10, 2025·6 min read

Teacher reviewing test-taking strategies on a whiteboard with attentive students

Testing season newsletters tend to fall into one of two traps: so casual that families do not prepare, or so intense that students show up anxious before they sit down. The right newsletter is calm, specific, and gives families exactly what they need to help their child have a good testing week.

Send the Testing Schedule Early and Clearly

Publish the testing schedule two to three weeks out. List which grades are testing on which days, what subject each day covers, and the approximate start time. "Grade 5 ELA: Tuesday and Wednesday, April 14-15. Grade 5 Math: Thursday and Friday, April 16-17. All testing begins at 8:30 AM." Families who know the schedule can plan accordingly -- no dentist appointments on testing day, no late nights before. Simple information prevents real problems.

Normalize Testing Without Minimizing It

Testing has real consequences for schools and real information value for families. At the same time, a child who approaches testing week with dread is less likely to perform well than one who approaches it with steady confidence. The newsletter can hold both truths. "State testing gives us useful information about where students are relative to grade-level expectations. We prepare students all year for this. A good night of sleep and a regular morning routine are the most powerful things you can do at home."

Give Families a Practical Preparation Checklist

A short bulleted list in the newsletter converts well for busy families who scan. Something like: arrive on time or early during testing week; pack a water bottle and healthy snack if permitted; confirm any testing accommodations with the main office by April 10; avoid scheduling appointments on testing mornings; keep evening routines calm the night before. These are things families can actually do, which makes the newsletter useful rather than just informational.

A Template Pre-Testing Newsletter Section

Here is an example that balances information with tone:

"State assessments begin April 14 for grades 3-5. Testing runs through April 23. Your child's teacher has been preparing students throughout the year -- this is not a sprint to a finish line but a chance to show what they know. At home, the most important things you can do are: make sure your child gets to school on time, provide a good breakfast, and keep the evening before testing low-key. If your child has testing accommodations and you have not received confirmation of them, contact the main office by April 10. Results will be shared with families in August."

Address Absence During Testing

A student who misses a testing day usually needs to make it up. Your newsletter should tell families how that works: who to contact, when the makeup window is, and what documentation is needed if the absence is medical. "If your child is sick during testing week, please call the attendance office before 8:00 AM. Make-up testing is available within five school days of the absence. We will arrange this automatically -- no action needed from families." That single paragraph prevents a lot of confusion.

Explain What the Scores Mean Before Families Receive Them

Score reports arrive in summer or fall, and families often interpret them without context. A paragraph in your pre-testing newsletter -- or a standalone one in the fall -- can prepare them. "Scores are reported on a 1 to 4 scale. Level 3 means meeting grade-level standards. Level 2 means approaching those standards -- this is not a failing score, but it tells us where to focus support." That plain-language explanation prevents panic phone calls and productive conversations with teachers.

Communicate What Happens After Testing

Tell families what the school will do with results. When will the data be shared? Will teachers receive it before the new year? Will families get a parent meeting to review scores? "Score reports will be mailed in August. We will host a data interpretation night in October. If you have questions after receiving your child's report, contact your child's teacher." That sentence tells families the school takes results seriously and has a plan for using them.

Keep the Tone Steady Through the Season

Every newsletter you send between now and testing day contributes to the climate families walk into. If testing updates are calm, clear, and framed as normal school business, that is the energy families carry. Daystage makes it easy to schedule and send those updates consistently, so you are not doing it all at once in a rushed pre-test newsletter.

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Frequently asked questions

What should the principal newsletter say before state testing begins?

Share the testing schedule, what students should bring, any accommodations families should confirm, and practical home preparation tips. The goal is informed, calm families. Anxiety is contagious -- if your newsletter sounds alarmed, families will be too. Write in a matter-of-fact tone that treats testing as a normal part of the school calendar.

How do I reduce testing anxiety through my newsletter communication?

Normalize the experience and put it in perspective. 'Tests are one tool we use to understand learning -- they are important, but they are not the only measure of your child.' Then give families specific things they can do: good sleep the night before, a solid breakfast, arriving on time. Actionable steps reduce anxiety better than reassurance alone.

What practical tips for testing week should the principal include in the newsletter?

Sleep schedule, breakfast, minimizing morning stress, confirming attendance, no excessive extra homework during testing week, and knowing who to contact if a student is sick or has testing accommodations. These logistics matter to families and reduce day-of complications.

Should the principal newsletter explain what the test scores mean?

A brief, plain-language explanation is worth including -- especially if families have historically been confused by score reports. 'Students receive a scaled score and a performance level (1-4). Level 3 means meeting grade-level expectations.' That kind of clarity prevents families from interpreting a 2 as a failing grade when it means they are approaching grade level.

What tool makes testing-week communication easy to send on short notice?

Daystage lets you send a formatted newsletter quickly, including testing schedule tables and attached PDFs like the state's parent guide to testing. You can send a standalone testing newsletter without disrupting your regular communication cadence.

Adi Ackerman

Adi Ackerman

Author

Adi Ackerman is a former classroom teacher and curriculum writer with 8 years in K-8 schools. She writes about school communication, parent engagement, and what actually works in real classrooms.

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