Communicating Benchmark Testing in Your Principal Newsletter

Benchmark assessments happen three times a year in most schools, and most families have no clear picture of what they measure, what the scores mean, or how teachers use the data. Your newsletter can close that gap -- and when it does, families become more informed partners in supporting their child's learning rather than anxious observers who receive a number they do not know how to interpret.
Announce Each Testing Window in Advance
Every benchmark testing period should be announced in the newsletter at least a week in advance. "Our fall reading and math benchmarks will be administered October 7-18. Students are assessed individually or in small groups by their classroom teacher. No specific preparation is needed -- students are assessed on skills they are actively learning." That announcement tells families what is happening, frames the assessment correctly, and manages expectations for what preparation looks like.
Explain What Benchmarks Measure and Why
Many families conflate benchmark assessments with standardized tests. The distinction matters. "Our benchmark assessments measure whether students are on track to meet grade-level standards by the end of the year. They are not graded and do not count toward report card grades. Teachers use the results to adjust instruction and identify students who need additional support." That explanation changes how families relate to the assessment -- it is a tool for teaching, not a judgment on performance.
Report School-Level Results With Trajectory
After testing, share what you found at the school level. Not just a single number -- a trajectory. "Our fall benchmark showed 61 percent of third graders reading at or above grade level. Our spring goal is 74 percent. That 13-point gap is our focus this semester. Here is what we are doing." Three sentences, three pieces of information: current state, target, and plan. Families who see the plan trust the data.
A Template Benchmark Newsletter Section
Here is a complete post-benchmark update that works:
"Fall benchmark results are in. Across all grade levels, 66 percent of students are at or above grade-level benchmarks in reading and 71 percent in math. Both numbers are slightly above our fall results from last year. Students who are approaching grade level (within one level of the benchmark) are the majority of our focus this semester -- targeted instruction for these students is the fastest path to our June goals. Families: if you would like to know where your specific child landed, your child's teacher is the right contact. Benchmark scores go home in the November progress report."
Distinguish Benchmarks From State Tests
Parents who confuse benchmark assessments with state assessments apply different levels of anxiety to the former. One sentence can calibrate this: "Benchmark assessments are different from state standardized tests. They are created by our curriculum publisher and aligned to our grade-level scope and sequence. They are a diagnostic tool, not a high-stakes evaluation." That distinction allows families to engage with benchmark results calmly rather than with the emotional weight they bring to state testing.
Explain What Happens After Results Are Analyzed
Families want to know what the school does with the data. Tell them. "After each benchmark, every grade-level team meets to review results and adjust instruction. Students who are significantly below benchmark in reading are placed in small intervention groups with additional instructional time. Students who are significantly above are offered extension activities." That paragraph describes a school that uses data -- it is the most reassuring thing you can communicate after sharing benchmark numbers.
Give Families One Way to Support at Home
Every benchmark newsletter should end with one practical action for families. Not a list -- one thing. "The most powerful thing you can do at home right now: 20 minutes of reading with or near your child, four to five evenings per week. That consistency over the next 10 weeks will show up in the winter benchmark results." That is an action families can take today, and it connects their effort directly to the outcome you are tracking.
Build a Pattern of Consistent Communication Across Three Benchmarks
The real value of benchmark communication is in the consistency. Three announcements, three results summaries, and three sets of next steps across the year tell a story of a school that is actively tracking student progress. Families who receive that story over time develop trust in the school's ability to respond to data. Daystage makes it easy to maintain that cadence without it becoming a burden.
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Frequently asked questions
What should the principal newsletter say about benchmark testing?
Before testing: announce the schedule, explain what the assessment measures, and give families one or two things they can do to support their child. After testing: share school-level results with context, explain what the data tells you, and describe next steps. Families who understand why the assessment exists engage with the results more productively.
How do I explain benchmark assessments to families who are unfamiliar with them?
Use an analogy. 'A benchmark assessment is like a mid-race check-in. It tells us where students are at this point in the year relative to where they need to be by June. It is not a final grade -- it is a snapshot that helps teachers adjust instruction.' That explanation demystifies the test and explains its practical purpose.
How do I share benchmark results with families without causing anxiety?
Present data in context: what was the score, what does it mean, what is the trajectory, and what is happening as a result. A result without context causes anxiety. A result with a clear next step creates productive conversation. Always pair the number with an action.
Should individual student benchmark results go home in the newsletter?
No. Individual results are shared through teacher-family communication. The newsletter reports school-level or grade-level trends. 'Sixty-eight percent of our third graders are on track for grade-level reading by June' is a newsletter data point. A specific child's score is not.
What tool helps send benchmark update newsletters consistently across the testing calendar?
Daystage makes it easy to send a brief pre-benchmark newsletter and a data update newsletter without disrupting your regular communication schedule. Having a consistent cadence around testing signals to families that you take assessment seriously and are tracking progress over time.

Adi Ackerman
Author
Adi Ackerman is a former classroom teacher and curriculum writer with 8 years in K-8 schools. She writes about school communication, parent engagement, and what actually works in real classrooms.
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