The Principal's School Communication Audit
A 20-point scorecard to find exactly where your school's parent communication is breaking down - and what to fix first.
What’s inside
- 20-point scorecard covering all parent communication channels
- Score your school 0-100 on consistency, reach, and engagement
- Identify the top 3 communication gaps most schools miss
- Includes a prioritized action plan for the next 90 days
- Works for K-5, K-8, and K-12 schools equally
Most school leaders know they have a communication problem. They just can't point to exactly where it breaks down. Is it the Wednesday newsletter nobody reads? The app parents ignore? The Friday robocall that goes out 10 minutes before dismissal? The problem isn't effort. Most schools are sending a lot. The problem is that nobody has ever scored it.
The Principal's School Communication Audit is a 20-point scorecard that gives you a number: 0 to 100, across every channel your school uses to reach families. It covers consistency (are you showing up on a predictable schedule?), reach (are you actually getting to the parents who need it most?), and engagement (are families doing anything with what you send?).
It takes about 10 minutes to complete. What you get back isn't just a score. It's a ranked action plan that tells you where to start. Not a general recommendation to communicate more, but specific, prioritized gaps you can actually fix this semester.
Built for principals and vice principals who already know communication matters and are ready to do something about it.
The Principal's School Communication Audit
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