Indiana School Counselor Newsletter Guide for K-12

Indiana school counselors have a tool that most states do not: the 21st Century Scholars program, one of the most generous and underutilized state scholarship systems in the country. But beyond that specific advantage, Indiana counselors face the same challenge as counselors everywhere. Reaching families with information that actually changes what they do for their students. The newsletter is where that happens.
The 21st Century Scholars Program Is a Newsletter Priority
Indiana's 21st Century Scholars program pledges full tuition at an Indiana public university for qualifying low-income students who sign up in seventh or eighth grade and complete program requirements through high school. The requirements include staying drug-free, completing community service, maintaining grades, and submitting FAFSA on time. Many Indiana families who would qualify never enroll because they do not know the program exists. A newsletter explaining this program to every sixth, seventh, and eighth-grade family in your school creates real financial opportunity.
Indiana Mental Health Resources That Families Can Actually Use
Indiana's Division of Mental Health and Addiction coordinates services across the state. Community Mental Health Centers are the primary local providers for most Indiana counties. Centerstone operates across multiple Indiana communities. In Indianapolis, Eskenazi Midtown Mental Health Center is a major resource for lower-income families. The NAMI Indiana Helpline at 1-800-677-6442 provides information and support. The 988 Lifeline is statewide. Name your county's specific center, not just the statewide entities.
Indiana College Prep Beyond Four-Year Universities
Indiana University and Purdue are the flagship institutions, but Ivy Tech Community College is one of the largest technical college systems in the country and serves many Indiana families who want a credential without a four-year timeline. Vincennes University is another strong two-year option. Trade and manufacturing careers are economically significant in Indiana, and a newsletter that presents vocational pathways alongside traditional college demonstrates that you understand what Indiana families actually aspire to for their students.
Northwest Indiana: A Distinct Community
The Gary, Hammond, and East Chicago area in Lake County is closely tied to Chicago economically and culturally, but it sits in Indiana. Counselors in northwest Indiana serve families dealing with deindustrialization, poverty, and access to Chicago-area resources that cross state lines. Mental health resources in this region include Edgewater Health in Gary and Northwest Center for Community Mental Health. These families have different needs than central Indiana agricultural communities.
Rural Central and Southern Indiana
Central and southern Indiana have primarily agricultural and small manufacturing economies. Telehealth is especially valuable for families here because behavioral health providers are not always within reasonable driving distance. Acknowledge telehealth options explicitly in your newsletter and include how to access them. The assumption that families can just go to a clinic ignores the reality of many Indiana rural families.
Template Section: 21st Century Scholars Enrollment Reminder
Here is a section for Indiana middle school newsletters:
"Indiana's 21st Century Scholars program may cover full tuition at an Indiana public college for eligible students who sign up before the end of eighth grade. To qualify, families must meet income requirements and students must commit to completing program steps throughout high school. If you think your family might qualify, contact the counseling office before your student finishes eighth grade. Enrollment has a deadline and missing it means losing access to this opportunity permanently."
Mobile Format Reaches Indiana Families Everywhere
Indiana families in Indianapolis read newsletters on phones during commutes. Rural Indiana families access the internet primarily through smartphones. Mobile-first formatting works for everyone in the state. Daystage handles mobile layout automatically, which removes the technical design task from your workload.
Monthly Newsletters in a Relationship-Based State
Indiana has a strong community culture in small towns and mid-sized cities. Families who feel connected to their school are more likely to engage with counselor communications. A monthly newsletter is the lowest-effort way to maintain that connection all year. The counselor families know is the counselor families call.
Get one newsletter idea every week.
Free. For teachers. No spam.
Frequently asked questions
What should an Indiana school counselor include in a newsletter?
Indiana counselors should include content about the 21st Century Scholars program, mental health resources through Indiana Division of Mental Health and Addiction, social-emotional learning updates, and community-specific information for whether they serve Indianapolis metro, rural communities, or manufacturing-based towns in the northwest.
What Indiana mental health resources should be in a counselor newsletter?
Indiana's crisis text and call resources include the 988 Lifeline and the NAMI Indiana Helpline at 1-800-677-6442. Centerstone provides behavioral health services across Indiana. In Indianapolis, Eskenazi Midtown Mental Health Center is a major resource. Community Mental Health Centers operate across the state on a county basis.
What is the 21st Century Scholars program and why should counselors explain it in newsletters?
Indiana's 21st Century Scholars program pledges college scholarship funds to low-income students who sign up in middle school and complete required steps including staying drug-free, maintaining grades, and completing college planning activities. Many families do not know about it, and the sign-up window has an early deadline. A newsletter explaining it to seventh and eighth-grade families provides real value.
How should Indiana counselors approach rural community newsletters?
Rural Indiana has significant agricultural communities in central and southern Indiana and manufacturing towns in the northwest near Gary. Both face service gaps and economic pressures. Newsletters for rural communities should acknowledge telehealth options, plain-language content, and the specific resources available in counties with limited behavioral health infrastructure.
What newsletter tool works for Indiana school counselors?
Daystage helps Indiana counselors create mobile-friendly newsletters without design experience. You can include scholarship program reminders, mental health resources, and family engagement content, then schedule delivery to every family on your list.

Adi Ackerman
Author
Adi Ackerman is a former classroom teacher and curriculum writer with 8 years in K-8 schools. She writes about school communication, parent engagement, and what actually works in real classrooms.
More for School Counselors
Ready to send your first newsletter?
3 newsletters free. No credit card. First one ready in under 5 minutes.
Get started free