School Newsletter: Booster Club Election and New Officers

A booster club election announcement is an easy newsletter to overlook, but it does real work. It welcomes new leadership, recognizes outgoing volunteers, and signals to the broader parent community that there is an active organization they can join. Here is how to write one that actually builds engagement.
Lead With the New Officers
Name the newly elected officers in the first paragraph. Include full names and titles. If your booster club structure includes a president, vice president, secretary, treasurer, and any board positions, list them all. Parents scanning the newsletter want to know who is in charge and how to reach them.
Example: "Congratulations to the newly elected Lincoln High School Athletic Booster Club officers: Maria Santos, President; James Kowalski, Vice President; Priya Nair, Secretary; and David Hom, Treasurer. Their two-year terms begin immediately."
Recognize Outgoing Officers
Give the outgoing leadership a proper send-off. Name them and note one specific contribution each made. Specificity matters here. "Thank you for your service" lands differently than "Under Sandra's leadership, the booster club raised $18,000 for new gym equipment and launched the first-ever spring sports banquet."
If the outgoing president is staying involved in any capacity, mention that too. It reassures families that institutional knowledge is not walking out the door and that the transition is smooth.
Share a Message From the Incoming President
Ask the new president for a short statement, three to five sentences, about their vision for the year. What do they want to accomplish? What events are they already planning? What do they need from families to make it happen? A direct quote from the new leader is more effective than anything you can write on their behalf.
Template Excerpt for Booster Club Election Announcement
Here is a structure to adapt:
"The [School Name] Athletic Booster Club held its annual officer election on [Date]. Please join us in welcoming: [Officer Name], President; [Officer Name], Vice President; [Officer Name], Secretary; [Officer Name], Treasurer. We also thank outgoing president [Name] for [specific contribution] over the past [time period]. New officers' contact information and the full booster club calendar for this year are available at [website or contact email]. The first meeting of the new board is [Date] at [Time] in [Location]. All families are welcome."
Include the Membership Drive
Every election announcement is an opportunity to grow membership. State the annual dues (common range: $20 to $50 per family), what membership includes (priority seat reservations, discounted concessions, a spirit item, voting rights), and how to join. A QR code linking to an online payment page removes the friction that loses casual interest.
Booster clubs that embed a membership call to action in the election announcement typically see a spike in sign-ups in the two weeks after the announcement. Do not let the moment pass without capturing it.
List Upcoming Events and Volunteer Opportunities
Give families a reason to stay engaged beyond writing a check. List the first two or three events the new leadership is organizing. If volunteers are needed, be specific: "We need 8 parent volunteers for the concession stand at the September 12th home football game. Sign up at [link or contact]." Vague requests for help produce far fewer responses than specific asks with clear commitments.
Include Contact Information
Make it easy for interested families to reach the new leadership. Include the president's email at minimum. If the booster club uses a group communication platform, a parent Facebook group, or a team app, link to it here. A family who wants to get involved but cannot figure out how to connect will simply not get involved.
Set Expectations for Communication Going Forward
Tell families how they will hear from the booster club this year. Monthly newsletter updates? A separate email list? A school app notification? Families who know what to expect are more likely to pay attention when communications arrive.
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Frequently asked questions
What should a booster club election announcement include?
Name each newly elected officer with their title and, if they are comfortable, a short sentence about what they are looking forward to in the role. Include contact information for the president or secretary and list any upcoming booster club meetings or events so families know how to stay engaged going forward.
How do you thank outgoing officers in a school newsletter?
A brief acknowledgment goes a long way. Name the outgoing officers, their role, and one specific contribution they made during their tenure. Keep it to two or three sentences. Outgoing volunteers who feel recognized are far more likely to stay involved in a supporting capacity and encourage other parents to step up.
When should schools announce booster club election results?
Send the announcement within one week of the election while interest and attention are high. If your booster club election coincides with a major event like the start of the athletic season or a fall fundraiser, tie the announcement to that context so families understand why new leadership matters right now.
How can a newsletter help with booster club membership drives?
Use the election announcement as a natural opening to invite new members. Include a clear call to action: the annual dues amount, how to join, and what membership includes. Parent organizations consistently report that direct outreach in newsletters produces more new members than posters or word of mouth alone.
What platform makes it easy to manage booster club communications?
Daystage works well for booster clubs that want more structure than a group text but do not need a full email marketing platform. You can target families connected to a specific sport or program, include RSVP links for upcoming meetings, and keep a clean record of what was sent and when.

Adi Ackerman
Author
Adi Ackerman is a former classroom teacher and curriculum writer with 8 years in K-8 schools. She writes about school communication, parent engagement, and what actually works in real classrooms.
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