How to Communicate the Leader in Me Program to Families

Leader in Me schools look different from other schools in specific ways. You can see it in the hallways, where student work is displayed alongside personal mission statements and leadership goals. You can hear it in classrooms, where the language of the habits is embedded in how teachers frame expectations and how students describe their own work. And you can see it in how students talk about themselves: with a vocabulary that positions them as capable agents rather than passive recipients of their education.
That language and that culture only compound when families speak it too. A Leader in Me newsletter strategy is one of the most direct ways to extend the program's impact beyond the school walls.
Introduce the framework before diving into habits
Families who have never heard of the seven habits need context before specific habit communication is meaningful. A brief introduction to the Leader in Me program, what it is, why the school adopted it, and what it looks like in practice, gives families the framework they need to understand the habit-by-habit communications that follow.
Avoid starting with the business or self-help origins of the habits. Frame the program in terms of what it does for students: "We teach students that they are capable of leading themselves and contributing to their community, and we give them a specific, practical framework for doing both." That framing makes the program feel relevant and child-centered rather than corporate.
Communicate one habit at a time with practical applications
A monthly habit spotlight in the newsletter, timed to align with when students are focusing on that habit in school, gives families a manageable way to learn the framework alongside their children. For each habit, describe what it means in terms a family can understand, what it looks like when a student is practicing it at school, and what it might look like at home.
"Habit 5, Seek First to Understand Then to Be Understood, means listening completely to another person before responding. At school, students practice this by paraphrasing what a classmate said before sharing their own view. At home, try asking your child to tell you back what they heard you say before responding. Most kids find this surprisingly hard at first and get better quickly with practice." That level of specificity makes the communication genuinely useful.
Share student leadership role stories
The most compelling Leader in Me communication features specific students in specific leadership roles. A student who facilitated the class meeting and noticed the discussion was going in circles and proposed a different approach. A student who set a personal academic goal and described at the end of the quarter how they had worked toward it. A student who recognized a conflict between two friends and tried to help them find a solution.
These stories show families what leadership development looks like in practice rather than in theory. They also show that every student, not just the most academically advanced or socially confident, has the opportunity to develop and practice leadership skills.
Connect the habits to home situations specifically
The habits are useful frameworks for situations that come up in every family's life. A child who leaves their homework until the night before it is due can be asked "are you putting first things first?" A child who gives up when something is difficult can be asked "what does sharpening the saw mean here, and what do you need to restore your energy?" A child in a conflict can be asked "what do you want the outcome to be, and what does win-win look like here?"
Giving families specific questions connected to each habit empowers them to use the framework in natural moments rather than creating artificial conversations about leadership.
Report on cultural outcomes over time
As the Leader in Me culture matures, share what the school is observing. Changes in how students resolve conflicts. Increases in student leadership participation. Shifts in how students describe their own strengths and goals. These outcome observations tell families that the program is producing real cultural change, not just adding vocabulary to the hallways.
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Frequently asked questions
What is the Leader in Me program?
Leader in Me is a school transformation process based on the seven habits described in Stephen Covey's book 'The 7 Habits of Highly Effective People,' adapted for K-12 students. Schools that implement Leader in Me teach students the habits as a framework for personal leadership and responsibility: being proactive, beginning with the end in mind, putting first things first, thinking win-win, seeking first to understand then to be understood, synergizing, and sharpening the saw. The program embeds these habits into the school's culture, curriculum, and daily practices rather than treating them as a separate add-on.
Why should schools communicate Leader in Me to families?
Because the program works best when students hear the same language at home that they are using at school. A student who has learned to ask 'am I being proactive right now?' needs a family that understands what that means and can reinforce the question in relevant home situations. Families who understand the seven habits framework become partners in the leadership development the school is working on, which research on the program consistently shows produces stronger student outcomes.
What is the most effective way to introduce the seven habits to families?
Introduce one habit at a time over the course of the year rather than overwhelming families with all seven at once. For each habit, describe what it means in student terms, give two or three examples of what it looks like in practice at school and at home, and suggest one simple question families can ask their child that relates to the habit. This pacing gives families a workable framework for reinforcing each habit before the next one is introduced.
How do student leadership roles connect to the Leader in Me program?
Leader in Me schools typically embed leadership roles into everyday classroom and school operations. Students may serve as class meeting facilitators, project leaders, mentors to younger students, or members of a student leadership team. These roles are how the habits move from classroom instruction into daily practice. Communicating about these leadership opportunities helps families understand that their child is not just learning about leadership conceptually but practicing it in real roles.
How can Daystage help schools communicate the Leader in Me program to families?
Daystage lets schools send habit-of-the-month newsletters directly to every family, with what the habit means, how students are practicing it at school, and how families can reinforce it at home. A consistent monthly communication about the program keeps families connected to what their children are learning and builds the home-school alignment that amplifies the program's impact.

Adi Ackerman
Author
Adi Ackerman is a former classroom teacher and curriculum writer with 8 years in K-8 schools. She writes about school communication, parent engagement, and what actually works in real classrooms.
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