Delaware Superintendent Newsletter Guide

Delaware may be the second smallest state, but its school districts operate in a community context where everyone knows everyone, information travels fast, and the superintendent's communication has an outsized effect on community trust. Getting the message right, and getting it to every family, matters in Delaware districts.

Report Delaware Smarter Balanced results directly

Delaware uses the Smarter Balanced assessments in ELA and math. Superintendent newsletters that report the district's results, compare them to state averages, and describe what the district is doing in response, give families accurate information before they encounter it through other channels.

Communicate about the Delaware Report Card system

Delaware's accountability system provides a school and district report card based on multiple performance indicators. When the state releases report cards, superintendent newsletters that explain the indicators and report honestly on the district's standing, demonstrate that the district is accountable for what it communicates publicly.

Address early childhood and pre-K opportunities

Delaware has invested in early childhood education. Superintendent newsletters that describe early childhood programs available in the district, how to enroll, and what evidence shows about their impact, help families access services that improve their child's school readiness before kindergarten.

Communicate about district programs in a school choice environment

Delaware families have charter and private school options. Superintendent newsletters that communicate clearly about what makes the district's programs strong, what results they are producing, and what community value the public schools provide, are enrollment communications as much as they are accountability communications.

Build relationships through consistent, honest communication

In Delaware's tight communities, a superintendent's reputation for honest communication is a genuine community asset. Regular newsletters that report good news and difficult news with equal honesty build a track record of credibility that makes the superintendent's voice more influential when it matters most.

Sample excerpt

"Our Delaware Smarter Balanced results are available, and I want every family to hear about them directly from me. In ELA, 59% of our students met or exceeded the standard, compared to 56% last year and the state average of 58%. In math, 51% met or exceeded standard. Our Delaware Report Card will be published by the state in October; I will send a direct communication explaining our results as soon as it is available. Our early literacy program is currently serving 218 students in grades K-3 who were identified through fall benchmarks. Contact your child's teacher if you have questions about your child's reading progress."

Daystage delivers superintendent newsletters to every family inbox in Delaware districts, ensuring that honest, timely communication from the superintendent reaches every family in the community.