Arizona Superintendent Newsletter Guide

Arizona superintendents operate in one of the most competitive public education environments in the country. The state's expansive school choice system means families have more options than in most states, and a superintendent who communicates consistently, honestly, and well, gives families the information they need to choose well and stay engaged.

Communicate about AzM2 results clearly

Arizona's statewide assessment is the AzM2, and its results generate significant community attention. Superintendent newsletters that explain what the results mean, how the district compares to state averages, and what specific plans are in place based on the data, build community confidence in the district's direction.

Address the school letter grade system

Arizona assigns letter grades to schools based on multiple factors including proficiency and growth. When grades are released, superintendents who communicate the context, the criteria, and the district's response before families see the report on their own, control the narrative and maintain credibility.

Communicate about early literacy requirements

Arizona's READ Act focuses on early literacy and requires districts to identify and support students who are not reading at grade level. Superintendent newsletters that explain what the district is doing to meet READ Act requirements, and what families can do to support early reading at home, connect policy to family action.

Reach Spanish-speaking families with translated communication

Many Arizona districts have significant Spanish-speaking family populations. Superintendent newsletters that are routinely translated into Spanish, not just translated for special occasions, signal that the district values the participation of all families regardless of home language.

Build the case for district quality in a choice environment

In Arizona's school choice context, superintendent newsletters that honestly report student outcomes, describe innovative programs, and share the district's vision are also enrollment communications. Families who receive consistent, credible information from the superintendent have a stronger foundation for choosing to stay in the district.

Sample excerpt

"Our AzM2 results are in, and I want to share them directly with every family in our district. In ELA, 61% of our students scored proficient or above, compared to the state average of 57%. In math, 54% scored proficient or above, compared to the state average of 51%. Our school letter grades will be released by the state in October. I will communicate those grades directly to you with context as soon as they are available. Our early literacy program, required by the READ Act, will provide reading support to every third-grade student who did not reach proficiency on the AzM2 this year."

Daystage delivers superintendent newsletters to every Arizona family inbox, ensuring consistent, credible communication in a state where families have more choices than ever.