Communicating Massachusetts MCAS Results to Parents

MCAS results week is one of the most scrutinized communication windows of the year for a Massachusetts district. DESE releases the data, local news picks it up by the next morning, and families form an opinion before you have written a sentence. The districts that hold community trust through that cycle are the ones that get their version out first, in plain language, with the numbers stated clearly.
The communication is also the moment most parents form their opinion about how their child's school is doing. A vague newsletter pushes them to draw their own conclusions from raw state data, which rarely lands in the district's favor.
Districts that template the assessment newsletter and reuse it year over year report fewer parent escalations to the superintendent's office in the weeks after release.
Treat the assessment newsletter as the headline communication of the school year, on the same tier as a strategic plan launch or a budget vote. The framing it sets carries through every parent conversation for the next six months.
Get ahead of the public release
Draft the structure of the newsletter before DESE releases data. You already know the format. You already know your buildings. The only thing missing is the figures.
When results come in, slot them in, run the second-language version, and send. A 24-hour turnaround between state release and family communication is the standard to aim for.
State the headline numbers in the first paragraph
The first paragraph names the percentage of students at the proficient level or above on MCAS in reading and in math, district-wide, with the prior year's number for comparison.
Families who only read the first paragraph (most of them) should walk away with a clear answer to "how did our district do this year."
Show three years of trend
A single year of MCAS data is noise. The story sits in the trend. Show three years of district-wide proficiency rates side by side.
If results dropped this year but the three-year line is up, that is meaningful context. If the line is flat or down, families deserve to see that plainly.
Address subgroup gaps directly
Massachusetts reports MCAS results by economic status, English learner status, race, and special education status. If your district has meaningful gaps, name them.
Phrase it factually and pair each gap with what the district plans to do about it. That structure protects the message even when the gap is wide.
Connect results to the district's instructional plan
Families want to know what changes because of the data. If reading is up because of the K to 2 phonics rollout from two years ago, say so. If math is flat despite a curriculum change, say that.
Reference specific strategic plan goals tied to the results. Generic talking points read as evasion.
Link to building-level data, do not bury it
Do not push every school's MCAS numbers into the body of the newsletter. Link to the district's results page where families can find their child's specific building.
Add a line about when the campus principal will follow up with school-level results so families know what to expect.
Run the Spanish version through a bilingual reviewer
In most Massachusetts districts, a Spanish version is required for meaningful access. Send it inline in the same email as the English version.
Run the copy past a bilingual staff member before pressing send. Families notice when the second-language copy reads like a translation tool.
Example opening for a mixed-results year
"DESE released our 2026 MCAS results this week. District-wide, [percentage] of students scored proficient or above in reading, up from [percentage] last year. In math, [percentage] scored proficient or above, down from [percentage] last year. Reading is the third year of growth. Math is a one-year decline that we believe connects to the first-year rollout of our new curriculum, and the response plan is below. The full numbers, including by school and student group, are on our results page."
What to do next
Before DESE's next release window, write the template, run it past communications and your bilingual reviewer, and stage the audience list. When results land, you will be sending within hours. Daystage was built for district-wide sends like this one and gives you open-rate data so you know which families saw the results communication and which still need a follow-up.
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Frequently asked questions
When are Massachusetts MCAS results released to the public?
DESE releases MCAS results on a published schedule each year. Confirm the exact window with your accountability office. Plan to send the family communication within 24 to 48 hours of the public release, before local news and parent group conversations set the framing.
How do we explain MCAS performance levels to parents who do not speak data?
Use the official Massachusetts performance labels and define each in one sentence. Then give the percentage of students at the proficient level or above, district-wide, with the prior year. Skip raw scale scores in the family newsletter. Those go in the data appendix linked from the bottom.
Should the newsletter include subgroup data?
Yes. Massachusetts accountability reports publish subgroup data publicly anyway, so the numbers are visible regardless of what your newsletter does. Including the breakdown alongside what the district is doing about gaps controls the framing. Skipping it tells families to read the state data themselves.
What if results dropped sharply this year?
Name the drop in the first paragraph. Explain what drove it (curriculum transition, attendance, demographic shift). Describe the specific response with named programs and timelines. Families forgive a difficult year. They do not forgive evasion or vague language.
What is the best tool for sending MCAS results communications to thousands of Massachusetts families?
Daystage was built for district-wide sends. It renders inline in Gmail and Outlook (where most Massachusetts parents read email), holds Spanish and English in the same send, keeps district branding consistent across every building, and gives open-rate data so you know which families opened the results communication and which need a follow-up.

Adi Ackerman
Author
Adi Ackerman is a former classroom teacher and curriculum writer with 8 years in K-8 schools. She writes about school communication, parent engagement, and what actually works in real classrooms.
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