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Principals

September Principal Newsletter Template: What to Send Your School Community This Month

By Adi Ackerman·July 12, 2026·Updated July 26, 2026·6 min read

Students participating in a September classroom activity with teacher guiding lesson

September is the month that either builds momentum or loses it. The school year's opening routines are settling in, families are paying close attention to how the year is going, and the first real academic work of the year is underway. Your September principal newsletter does more than distribute information. It tells the community what this year is about, what they can expect from the school, and how the principal plans to keep them informed.

This guide covers what to include in your September newsletter, section by section, with guidance on what makes each part effective rather than routine.

Principal's note: what this year is actually about

The September principal's note is different from the August welcome. August was about logistics and anticipation. September is about direction. Families have now seen the school in action for a few weeks. They have a sense of their student's teacher, the building's energy, and how the year is shaping up.

Write the September note as a brief mission statement for the year. What is the school focused on improving? What does success look like for students at the end of this year? What do you want families to know about how the staff has started the year? Be honest and specific. A September principal's note that names real priorities earns more trust than one that recycles the same optimism from August.

Academic goals and curriculum updates

September is the right time to share a concrete picture of what students are learning and how progress is measured. Families who understand the academic program are more effective partners at home. Include the following:

  • Grade-level focus areas: What are the major academic priorities for each grade level this fall?
  • Assessment calendar: Are there benchmark assessments happening in September or October that families should know about? What is the purpose of those assessments?
  • How progress is reported: When do report cards or progress reports go out? How can families check grades between reporting periods?
  • Changes from last year: If the school adopted a new curriculum, changed its grading system, or shifted its homework expectations, September is the time to communicate those changes directly.

Attendance expectations: set the standard now

Chronic absenteeism is one of the most predictable academic risk factors in K-12 education, and it is most preventable when addressed early. The September newsletter is the right place to state attendance expectations clearly, before problematic patterns form.

Tell families the school's attendance policy, including how absences are classified, how families should report a student absence, and at what threshold the school will reach out. Name the research directly if it helps: missing just two days per month, across a school year, puts students in the chronic absenteeism category with measurable effects on achievement. Families who understand this threshold in September respond differently to a third absence in October than families hearing it for the first time.

Students participating in a September classroom activity with teacher guiding lesson

SAT, ACT, and college planning for high schools

For high school principals, September is the month to get college planning information in front of junior and senior families. Include the next two or three SAT and ACT test dates with their registration deadlines. Add direct links to College Board and ACT registration pages. Note any fee waivers available through the school, the school's own SAT School Day date if applicable, and the name and contact information of the school's college counselor.

Families who receive this information in September are significantly more likely to register on time than families who first encounter it from a student flyer in October. The principal's newsletter carries more weight than a flyer.

Extracurricular activities and fall sports

By the second or third week of September, most fall sports teams are into their seasons and most clubs have held their first meetings. The September newsletter is the right place for a full extracurricular overview. Include the current fall sports teams with a brief note on how their seasons are going, any upcoming games or events families can attend, and how students can still get involved if they have not yet.

For clubs and activities, list what is available, who advises each, and how students join. For schools running a student government or class officer elections in September, include the timeline and how students can get on the ballot. Students who get involved in extracurriculars in September are more likely to remain involved and engaged through the rest of the year.

Safety and emergency procedures

September is when schools conduct first fire drills and often first lockdown or shelter-in-place drills. The newsletter is a good place to let families know that these drills are happening, what students are taught during them, and how the school communicates with families during actual emergencies.

Families who understand the school's emergency communication system before an incident occurs are calmer and more cooperative during one. Include the specific tool the school uses to contact families in an emergency, what families should do when they receive an emergency notification, and who to call if a family cannot reach a student after dismissal during an event.

Community events and calendar for October

Close the September newsletter with a forward-looking dates section. Include the key dates for October: parent-teacher conference scheduling if it opens in October, any upcoming school events, standardized testing windows, fall sports championships, and professional development days. Families who have the next month mapped out when they close the September newsletter are better prepared than families who encounter each event as a surprise.

A brief note about when the next newsletter will arrive keeps families oriented to the communication rhythm. Principals who communicate on a predictable schedule build the kind of community trust that shows up at school events and in parent volunteer sign-ups.

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Frequently asked questions

What should a September principal newsletter say about academic goals?

September academic goals communication should be specific and grade-aware. Instead of general statements about high expectations, name the curriculum frameworks being used, the assessment windows families should know about, and any shifts in how student progress is reported this year. For high schools, include information about graduation requirement tracking and where students or families can check credit status. For elementary schools, share what the grade-level reading and math benchmarks look like and how families can support skill-building at home. Families who understand concrete goals are better partners than families who receive vague encouragement.

How should a principal address attendance expectations in September?

Attendance communication in September sets the standard for the full year. State the school's attendance policy directly: how many absences trigger a formal outreach, what the difference between excused and unexcused absences is, and how families should report an absence. Research consistently shows that missing just two days per month puts students at risk for chronic absenteeism. Naming that threshold in September, before patterns form, is more effective than waiting until November to address a family whose student has already accumulated a problematic absence record.

What SAT and ACT information belongs in the September newsletter?

For high schools, September is when juniors and seniors should be registering for fall SAT and ACT dates. The newsletter should list the upcoming test dates with registration deadlines and direct links to the registration sites for both exams. Include information about any fee waivers available through the school or district, the school's own SAT School Day date if applicable, and who families should contact with questions. For schools with college counselors, name that person and invite families to reach out. Early SAT and ACT information prevents the rush of families discovering missed registration deadlines in October.

How should a principal communicate about extracurricular activities in September?

September extracurricular communication should feel like an invitation, not a bulletin board posting. Name the clubs, sports, and activities that are accepting members or finishing tryouts. Include brief descriptions of any new offerings. Tell families how students can join and who to contact. For fall sports already in season, give families a quick update on how the first weeks went. Students who get involved in extracurriculars by late September are more likely to stay involved than students who wait until spring. The principal's newsletter is a direct path to reaching families who have not yet pushed their student toward involvement.

What newsletter tool helps principals build community in September?

Daystage is built for the kind of detailed, relationship-building communication that September requires. Principals can include rich content sections for academic goals, attendance policies, extracurricular information, and event calendars without the newsletter becoming overwhelming. The design system keeps everything readable and professional. Principals who send their September newsletter through Daystage report stronger open rates than those using mass email tools because the format signals that the communication is worth reading.

Adi Ackerman

Adi Ackerman

Author

Adi Ackerman is a former classroom teacher and curriculum writer with 8 years in K-8 schools. She writes about school communication, parent engagement, and what actually works in real classrooms.

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