Principal Behavior Support Newsletter Guide

How a school talks about behavior in its newsletters reveals how it actually thinks about behavior. Newsletters that lead with rules and consequences communicate one thing. Newsletters that lead with support and skill-building communicate another. Families who trust that the school is trying to help their child are more willing partners when behavioral concerns do arise.
Start with the philosophy, not the policy
Before covering what happens when students misbehave, explain what the school believes about behavior and discipline. If your school uses PBIS (Positive Behavioral Interventions and Supports), explain what that means in plain language. If you use restorative practices, describe what those look like.
Something like: "At [School Name], we approach behavior as a set of skills that students learn over time, not a measure of character. When students struggle behaviorally, our first question is: what skill is missing, and how do we teach it? This shapes how we respond to behavioral concerns and why our approach looks the way it does."
What the tiered support system looks like
Most schools have a tiered approach to behavior support, even if they do not call it MTSS. Describe what each tier looks like in practice:
Tier 1: What all students receive - classroom expectations, positive reinforcement, direct teaching of social-emotional skills, and consistent routines.
Tier 2: What students who need additional support receive - small group check-in/check-out programs, behavior plans, more frequent feedback loops between school and home.
Tier 3: What students with significant or persistent behavioral challenges receive - individualized behavior support plans, potential involvement of a school psychologist or outside specialist, closer collaboration with families.
What families can expect when concerns arise
Be specific about the communication process. When a behavioral concern is identified, who contacts the family and in what timeframe? What information will be shared? What will the school ask from the family? What is the family's role in any support plan?
Families who are surprised by a phone call about their child's behavior are often more reactive than families who were told in advance what the process looks like. The newsletter normalizes the conversation before it needs to happen.
How families can raise concerns
Give families a clear path if they have concerns about behavior at school. Whether it is their own child's behavior, how another student is affecting their child, or how the school is handling a situation, families deserve a straightforward way to communicate that concern.
Include a named contact (teacher first, then counselor, then principal as appropriate) with an email or phone number. A clear escalation path prevents families from going directly to the principal for concerns that could be resolved at the classroom level, while ensuring that serious concerns have a path to the right person.
The connection between behavior and wellbeing
Close with a brief acknowledgment that behavior challenges are often connected to something else: a learning challenge the school has not yet identified, stress at home, a social situation with peers, or a mental health concern. Framing behavioral concerns as information rather than character flaws helps families approach conversations with the school more openly.
"If your child is struggling behaviorally at school, there is almost always a reason. We want to find it together with you." That sentence changes the entire posture of what follows.
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Frequently asked questions
When should a principal send a behavior support newsletter?
The start of the year is the natural time to introduce your school's behavior philosophy and support systems. A follow-up is worth sending after any significant incident or when behavioral patterns emerge school-wide. Proactive communication about behavior support - before problems arise - is far more effective than reactive communication after a wave of incidents.
What should a principal behavior newsletter include?
The school's philosophy on behavior and discipline, an explanation of any specific programs (PBIS, restorative practices, MTSS tiers), what families can expect when behavioral concerns arise about their child, how families can raise concerns about behavior, and how the school and family work together rather than separately when a student is struggling behaviorally.
How do you communicate about behavior without making families feel defensive?
Lead with the school's commitment to supporting students, not with rules and consequences. A newsletter that opens with 'we believe every student can learn the skills needed to navigate school successfully, and our job is to teach those skills' sets a very different tone than one that opens with 'our behavior expectations are as follows.' Save consequences for the section where they must appear; lead with the support.
Should the principal newsletter address specific disciplinary consequences?
Briefly. Families deserve to know what the range of consequences looks like for different types of behavior concerns. But a long list of infractions and penalties sends the wrong signal as an opening communication. Include a reference to the full student handbook and summarize the most important consequence structures in two to three sentences.
How does Daystage help with behavior support communication?
Daystage lets principals send a school-wide behavior philosophy newsletter at the start of the year, then send targeted follow-up communications to families of students who are receiving additional support. Targeted communication through Daystage ensures that sensitive information reaches the right families without going to everyone.

Adi Ackerman
Author
Adi Ackerman is a former classroom teacher and curriculum writer with 8 years in K-8 schools. She writes about school communication, parent engagement, and what actually works in real classrooms.
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