The Massachusetts Principal Newsletter Guide

Massachusetts principals work in a state that consistently leads the nation in academic performance, with some of the highest expectations placed on both students and school leaders. The Massachusetts accountability system is one of the most rigorous in the country, and the expectations parents bring to school communication reflect that. The principal newsletter is how you demonstrate that your school deserves the trust families place in it.
What Massachusetts parents expect from school communication
Massachusetts parents are generally well-informed about education. In suburban communities like Newton, Brookline, Lexington, and Wellesley, the parent population includes many people who work in medicine, law, technology, and higher education. Those parents will read your school's DESE School Profile, compare MCAS scores, and ask specific questions about curriculum and staffing. Newsletters that provide data in context and explain the rationale behind instructional decisions are more credible than those that present only positive narratives.
In Boston Public Schools, the state's largest urban district, families navigate a complex school choice system with exam schools, pilot schools, and traditional schools competing for enrollment. Boston principals whose newsletters communicate their school's programs, culture, and academic trajectory clearly are better positioned to attract and retain families through the annual BPS school choice process.
In Springfield Public Schools, a Gateway City district with high rates of poverty and English language learners, the communication challenge is different. Many Springfield families need information delivered in Spanish. Building-level communication that is accessible, honest, and consistent is especially important in communities where trust in institutions has historically been uneven.
DESE requirements and Massachusetts notification obligations
Massachusetts General Laws Chapter 71 and DESE regulations establish several annual communication requirements:
- Annual parent notification: Families must receive information on student rights, the discipline code, and school safety policies at the start of each year. Massachusetts has specific requirements around student discipline notification under Chapter 71, Section 37H.
- Special education notification: Massachusetts has detailed requirements around notification of IEP timelines, evaluation consent, and parent rights under state special education regulations. The newsletter can reinforce these notifications and direct families to the appropriate contacts.
- Title I parent engagement policy: Eligible schools must distribute the policy annually and document receipt.
- DESE accountability status: Schools identified for assistance or in higher accountability levels must communicate improvement plans and progress to families throughout the year.
Communicating Next-Generation MCAS to Massachusetts families
The Next-Generation MCAS, introduced in 2017 and now fully implemented across all tested grades, assesses English language arts, mathematics, and science and technology engineering. Results are reported in four levels: Not Meeting Expectations, Partially Meeting Expectations, Meeting Expectations, and Exceeding Expectations.
Massachusetts has used MCAS-based accountability for over 25 years, and most Massachusetts parents have some familiarity with the test. But the Next-Generation MCAS is a different assessment from the original MCAS that many parents took as students. It is more aligned to college and career readiness standards and features more constructed-response items. Before the spring testing window, send a newsletter explaining what the current MCAS measures and how the performance levels connect to grade-level expectations.
When results arrive in late September, send a dedicated newsletter with your school-level data. Include year-over-year comparisons, performance by subject, and a clear explanation of what the school is doing for students who are not meeting expectations. Massachusetts DESE publishes school and district MCAS results prominently, and local newspapers in communities like Newton, Lexington, and Brookline often cover the data. A principal who communicates first controls the framing.
Chapter 70 funding and what Massachusetts principals should communicate
Massachusetts Chapter 70 is the state's school funding formula, which distributes aid to districts based on enrollment and local property wealth. The annual state budget process affects Chapter 70 funding levels, and significant changes have direct implications for school staffing and programs.
Principals in higher-need districts like Springfield, Lawrence, and Holyoke receive the majority of their operating budget through Chapter 70 aid. When the state budget is being set in the spring, or when local budget deliberations are underway, a newsletter that explains what the budget means for your school specifically helps families understand why certain decisions are being made. Informed parents are more likely to attend budget hearings, contact their legislators, and support school needs.
District differences across Massachusetts
Boston Public Schools operates a unified enrollment system that allows families to rank school preferences. Boston principals are effectively competing for enrollment with every newsletter they send. Consistent, specific communication about what your school offers is year-round enrollment marketing.
Springfield is a Level 5 district with state oversight history and ongoing improvement requirements. Springfield principals communicate within a district context where the bar for clear, honest communication with families is both higher than average and more consequential. Families who feel well-informed are more likely to partner with schools on academic support and less likely to disengage when challenges arise.
Suburban districts like Newton, Brookline, and Wellesley serve parent populations with high expectations and significant capacity to advocate. Principals in those districts should communicate curriculum decisions, staffing changes, and policy updates proactively. A parent who learns about a change from the newsletter before hearing it from another parent or on social media is far less likely to respond with alarm.
Massachusetts school calendar and newsletter planning
Massachusetts school calendars require 180 days of instruction. Most districts in eastern Massachusetts start after Labor Day. The MCAS testing window runs from late March through June, with science tests in May. Map your testing window, DESE accountability release dates, parent-teacher conference weeks, and any special education notification deadlines at the start of the year. Build newsletter outlines for those windows in advance so you are not writing from scratch during the busiest periods.
Using Daystage for Massachusetts principal newsletters
Daystage delivers school newsletters inline in Gmail and Outlook, which means Massachusetts parents see the full content as soon as they open the email. No attachment, no link, no external app. Principals in Boston, Springfield, Newton, and Brookline use Daystage to manage weekly communication without hours of formatting work. The free plan requires no credit card and works for most Massachusetts schools from day one.
Get one newsletter idea every week.
Free. For teachers. No spam.
Frequently asked questions
How often should a Massachusetts principal send a school newsletter?
Weekly or bi-weekly is the standard for Massachusetts schools with strong parent engagement. Monthly newsletters are too infrequent to cover the MCAS communication cycle, DESE accountability release windows, and the busy calendar most Massachusetts schools maintain. Bi-weekly is a manageable starting cadence. With a reusable template, most Massachusetts principals get each issue done in under 30 minutes.
What should a Massachusetts principal include in the back-to-school newsletter?
Cover the bell schedule, staff introductions, discipline code, and contact information for teachers and the office. Note the Next-Generation MCAS testing window for spring. If your school is in Boston, Springfield, or another urban district, address any Community Schools partnerships or extended learning time programs your school runs. Suburban district principals in Newton or Brookline should acknowledge the high academic expectations in the community and how the school plans to meet them.
How should Massachusetts principals communicate MCAS results?
MCAS results are reported in four performance levels: Not Meeting Expectations, Partially Meeting Expectations, Meeting Expectations, and Exceeding Expectations. Results are released each fall and feed directly into the Massachusetts accountability system, which assigns schools to one of five categories. Send a dedicated newsletter when results arrive. Explain the performance levels, how your school performed compared to the prior year, and what instructional changes the school is making. Massachusetts parents, particularly in suburban communities, will check the DESE School Profiles directly. Getting ahead of the data with a thoughtful newsletter is always the stronger communication strategy.
What DESE requirements affect Massachusetts principal newsletters?
Massachusetts General Laws Chapter 71 and DESE regulations require schools to notify families of student rights, the discipline code, and school safety policies annually. Title I schools must distribute their parent engagement policy each year. DESE's accountability system publishes annual school and district progress reports that are widely read. Principals in schools identified for assistance or schools in Level 3 or higher must communicate improvement plans and progress to families. Massachusetts also has specific notification requirements around special education evaluations and IEP timelines.
What is the best newsletter tool for Massachusetts principals?
Daystage is used by principals across Massachusetts to send consistent, professional school newsletters. It delivers inline in Gmail and Outlook so parents see the full content as soon as they open the email, without an attachment or link. Principals in Boston, Springfield, Newton, and Brookline use Daystage to manage weekly communication efficiently. The free plan requires no credit card and includes school-specific templates that work on mobile from day one.

Adi Ackerman
Author
Adi Ackerman is a former classroom teacher and curriculum writer with 8 years in K-8 schools. She writes about school communication, parent engagement, and what actually works in real classrooms.
More for Principals
Ready to send your first newsletter?
3 newsletters free. No credit card. First one ready in under 5 minutes.
Get started free