District Newsletter: Communications and Media Relations Update

Most families do not think about how district communications work until they see a headline about their school that surprises them. A newsletter that explains how the district communicates with the media, where official information comes from, and how families can stay informed builds a more accurate information ecosystem around the schools.

How the District Communicates With the Media

When news organizations contact the district about a story, all media requests are routed through the district communications office. This ensures responses are accurate, consistent, and informed by all relevant context. Staff and administrators are asked to refer media inquiries to the communications office rather than responding independently.

Our Official Communication Channels

Families should know which channels carry official district information: the district website, official district social media accounts, email communications sent from the district domain, and Daystage newsletters from schools and the district. If you receive information about the district from other sources, verify it through an official channel before acting on it.

When We Cannot Comment

There are situations where the district cannot comment publicly, including personnel matters, student disciplinary situations, ongoing legal proceedings, and active investigations. When this happens, the communications team acknowledges that a situation is being addressed while explaining why details cannot be shared. Silence on a specific detail is not the same as inaction.

Correcting Misinformation

When inaccurate information about the district circulates on social media or in local coverage, the communications office assesses whether a public correction is warranted. For straightforward factual errors, the district publishes a correction through official channels. For more complex misinformation, a direct communication to families may be sent.

A Sample Media Relations Newsletter Excerpt

"When you read something about our district in the news, here is how to evaluate it: check whether it came from an official district source. If it did not, check the district website or our official social accounts before drawing conclusions. We route all media inquiries through our communications office so that what is reported reflects the full and accurate picture."

How to Submit a Story Idea

Families and community members who have story ideas about the great things happening in our schools are welcome to contact the communications office by email. We are always looking for student and staff stories that reflect the work being done.

Staying Informed

The most reliable way to stay informed about district news is through the district website, board meeting agendas and minutes, and Daystage newsletters sent directly from schools and the district. Daystage is the official family newsletter platform for our district.